Paul and Niomi Wilshaw cartoon style in front of an electric lime U with winking face from the Designed for Humans logo

UX, design, comms and products that deliver real results

We craft innovative technology, inclusive products, accessible UX, communication solutions and delightful design experiences.

We are Designed for Humans

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Award winning design and innovation made for humans, by humans

Our simple, jargon-free, design, UX and communication is made for humans, by humans because including all aspects of humanity isn’t just a nice thing to do - it’s good for your business and your brand.

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40+ years

of experience in product, technology, design, innovation and communication

90+ awards

for design, UX, innovation and technology

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30+ launches

of products, platforms, apps and websites

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From idea to launch

Whether it’s an idea or a brief, we become your strategic partner to transform your product, UX, and design into impactful, user-centred experiences that sell and scale.

Adding value from day one

How we can help you

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UX services

We create clear, accessible product designs and solutions that actually save you money in the long run.

  • Product design

  • Accessibility audits

  • Wireframes

  • Validation

  • UX research

  • UX strategy

  • UX audits

  • Journey mapping

  • Rapid prototyping

  • UX testing

  • Site roasts and recommendations

  • Inclusive design audits

  • Requirements gathering

  • Persona development

  • Functional Specification Documents

Color palette wheel, sketch of a living room, colorful stars, and a yellow crayon with the words "designed for humans".

Design services

We craft thoughtful, accessible designs built on diversity and inclusion to truly connect with humans.

  • Visual design

  • Brand identity design

  • Design systems

  • Pitch decks

  • Training and workshops

  • Creative direction

  • Digital branding

  • Visual systems

  • Design audits

  • Experience audits

  • Website design and build

  • Digital brand guidelines

  • Custom illustrations and icons

  • Component libraries and variables

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Communication and marketing services

We shape standout experiences by blending strategy, storytelling, and meaningful messages to increase reach, attract customers and drive engagement.

  • Content creation 

  • Strategy

  • Storytelling

  • Copywriting

  • Messaging

  • Channel management

  • Content development

  • Content marketing

  • Growth marketing

  • Training and workshop

  • Campaign planning and delivery

  • Change communication

  • Internal communications and engagement

  • Vision and values

  • Leadership communications coaching

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Product and innovation services

We push boundaries to create innovative, intuitive products to help you to increase revenue, grow and retain users, and stand out from the crowd.

  • Leadership

  • Innovation

  • Training and workshops

  • Vision and strategy

  • Go to market

  • Product roadmap

  • Product strategy

  • Product discovery

  • Product solutions

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Designed for start-ups

We partner with start-ups at all stages to help you shape clear, compelling, and user-driven experiences that make you stand out in a crowded market and get taken seriously by funders, customers, and your future team.

Who we’ve worked with

Why work with us?

Two women taking a selfie, with one showing peace sign and holding a smartphone, colorful background with flowers and leaves.

You’re not just a client. We partner, listen, challenge and adapt because the goal is to make your business, product and people stand out.

Cartoon of a smiling shopping website interface with a blue shopping basket, pink hearts, a pink speech bubble with yellow stars, a pink money bag with a pound symbol, and several small orange stars in the background.

We bring strategic clarity, inclusive design thinking, and hands-on delivery to transform your product, UX, design, and communication into impactful, user-centred experiences that sell and scale.

Colorful cartoon chameleon with a curly tail and large eye perched on a pink branch, surrounded by orange and pink stars, blue leaves, and a yellow tropical leaf in the background.

Versatility that’s rare. We have 40+ years’ experience working as leaders across many sectors, which means we can adapt quickly, offer a fresh perspective and push the boundaries of possibility.

Cartoon girl with blue hair, sitting in front of a yellow background, forming a heart shape with her hands, surrounded by pink hearts and orange stars.

We’re lean, not bloated. Everything is done with purpose and your customers in mind to create smart, scalable solutions to add value to your business and team quickly.

Cartoon illustration of two trees with smiling faces, one pink and one green, and a smiling sun with a face, on a grassy area with sparkles and geometric shapes in the background.

What matters to us?

From accessible websites to sustainable practices like tree planting with Ecologi, we’re building a studio that puts human impact at the heart of everything we do. Curious about the people behind the work?

Let’s work together

Read our latest blog

Blog
Designing with assumptions is slowing you down
Designing with assumptions is slowing you down

In UX, the most damaging decisions aren’t usually made out of laziness or ego, they’re made out of assumption

  • Assuming users know what that icon means.

  • Assuming the flow is logical.

  • Assuming people actually read error messages (spoiler: they don’t).

Read our top tips to avoid designing with assumptions.

Read More →
Getting the wrong answer helps you innovate (and find the real problem faster)
Getting the wrong answer helps you innovate (and find the real problem faster)

We’ve all been told the same story: be efficient, be lean, get to the “right” solution fast. The trouble is, that mindset can quietly box you in. Here’s the another way: the fastest way to better design might be through deliberately bad ideas. Sounds wrong, doesn’t it?

Read More →
Inclusive design for social impact
Inclusive design for social impact

Social impact organisations are realising that good intentions alone aren’t enough. To win hearts, funding, and volunteers, they need stories that feel real, campaigns that include everyone, and platforms that work for all. By blending empathy-driven storytelling with inclusive design principles.

Read More →